Research says that every 8 out of 10 customers use google to find information about the local business. That means that if you are not optimizing your business for local searches or applying local SEO, you may lose potential customers. Therefore, it is essential to optimize your business for local SEO.
What Do You Mean By Local SEO?
Local Seo is to optimize your business for local searches. This way, you will show up in the google results when someone will perform the search related to your business locally.
Local Seo is all about increasing your local business’s search visibility that operates through a particular geographical area. Examples of local businesses include- grocery shop, house cleaning services, plumbing, electrician, etc.
Local Seo includes everything from claiming a business, citation management to local rating and reviews.
How To Optimize your Website For Local SEO?
Properly Optimize Your Home Page
Your homepage must be very clear to state about your local business, i.e., where you are, who you are, and what you do. It makes it easy for Google to understand your business and its services. Add proper heading tags and meta tags to your page and optimize all your images.
Add Schema Markup to your Website
The schema markup helps Google to match your business with the local audiences. Schema won’t affect your ranking, but it will help google regulate your website data and make them appear in relevant search results.
Schema markup doesn’t need any technical knowledge about coding or something. Place your scheme markup wherever you describe your business on your website. If your business serves at multiple locations, then add schema markup to every page of the city.
Update The NAP citations To your Website
Maintaining NAP consistency is very important for your local business. NAP stands for name, address, and phone number. This information has to be the same everywhere on the website and everywhere on the web. It is a significant factor for your Local Seo.
It is generally done in footer websites, but it is essential that it was built in a way subject to code for the footer still contains for each page to have the real effect.
Create Content Based on Local Search Terms
In the end, everything returns to make relevant and useful content. There are several ways to do keyword research, but make sure you research at the local level. After you identify the term local search, start implementing these keywords into your content. This rule applies to all types of content like blogs, infographics, videos, etc.
Proper Internal Linking
The internal link is a hyperlink that targets or points to the same domain as a link with a link, which is the source.
Moving your internal link structure will be very helpful to help increase your SEO ranking because they not only activate website navigation that is easier for users but also determine authority and ranks on the website page. The internal link will also form your website’s architecture and select the information hierarchy and provide goals and directions.
Without an internal link, users of your website (potential customers) have no way to achieve essential pages that you want to point to (such as pages containing content offerings) because there are no direct links that can crawl to the page. Google has no way to show this page to individuals looking for your products or services online. You play with the fire by running the risk of letting a well-made page chock full of CTA goes in vain.
Create Individual Product Page
To apply the product/service scheme for each of your personal product/service offers, they must have their pages. It is not just this SEO best practice because it helps paint a more clear site map for search engines and helps your product/service page rank for these specific offers; it opens the door to a particular application of the scheme. If you have multiple business locations, create an individual page for each one of them.
Claim Your GMB Listing
Claim your GMB listing and fill in the content for it. It is essential for your local SEO list – especially for your Google package and SERP results.
Please make use of primary and LSI keywords because it increases your chance of getting in the Google local pack. If you have business with multiple locations, then create a GMB page for each local and maintain NAP consistency for each location page.
Get Reviews & Add on Website
It’s a bonus if people have warm reviews of your products and services too. However, thoughts are a great way to do this. When search engines try to find out the best results for particular search results, they will see the number of reviews that you have on Google, Yelp, and Facebook. Everything works to be part of the consideration process.
Reviews and ratings are compelling and essential marketing tools for every local business. GMB reviews are the influential ranking factor for local businesses. If you have positive and good reviews, add them to your website suing aggregate rating schema. It will help in boosting local SEO results.
Even though there are other things you can do to complete your local SEO strategy, if you apply everything above to your website, you will go well for a local ranking at the location you want. And always remember: SEO is a long-term game. Sometimes you will get a quick win, and another time, you will wonder why you don’t see direct results. Stay persistent, and I promise, it will be paid off in the end.
If you find it challenging to optimize your website locally on your own, then hire a local SEO company and let them do the rest. Best local Seo company will help you build your website for local Seo and help improve the visibility in SERP and get high ROI.